PMGS rebuilt a week ago, URL structure inverted, 113 404s, GBP at old address. Model: OptWeb long-tail industry pages. Three outcomes locked: Claude Code foundation → local SEO playbook → YouTube engine.
CMUX + Claude installed. PMGS workspace live with --dangerously-skip-permissions. Plan Mode + UltraThink ran the first business-context Q&A against pmgs.com.au with a 3-month GSC CSV. Superpowers plugin deferred (Xcode CLI installing). Homework: finish Q&A, run /init, load case studies, run competitor analysis.
Cluster strategy locked — 4 industries first, then scale
Read the competitor HTML dashboard (Shout / OptWeb / Clearwater) and pivoted off the broad suburb sprint. New plan: prove the EEAT cluster (hub + case study + 3 blogs + LinkedIn + video) on healthcare, automotive, childcare, e-commerce. Measure GSC delta in 2–3 weeks before scaling. Disavow PBN-era backlinks at the domain level.