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Two weeks since the sitemap discovery. Today we read the GSC scoreboard, audit what shipped on the local upgrade pass, then pivot to the content engine: YouTube + GHL repurposing + the case-study-as-video pipeline.
Did the www sitemap submission and the local upgrade pass move the needle? Compare GSC impressions / clicks / avg position vs the May 12 baseline. Same for Bing Webmaster Tools. Annotation should make the rebound (or the lack of it) unmistakable.
Walk every line item from the Session 03 action register. Anything not shipped, find out why — descoped, blocked on capacity, blocked on prompts, or just slipped. Disavow file is the only one we agreed to defer.
Weeks 5-6 outcome: YouTube + GHL repurposing pipeline. Today we lock the cadence (4/month batched), the thumbnail/title separation rule, the GHL → TikTok/Reels wiring, and the first case-study-as-video re-cut.
/digital-marketing/{suburb}/ pagewww sitemap submitted to GSC + each suburb URL re-submittedOpen Performance → Search results → 14 days. Filter by page = /digital-marketing/*. Expect impressions to be non-zero on at least 3 of the targeted suburbs if indexing landed. Clicks may still be near zero — too early for transactional position, but discovery is the leading signal.
URL Inspection on Mill Park + Epping + one untouched control. "Submitted and indexed" is the green light. "Crawled - not indexed" means the upgrade pass wasn't enough yet — content quality bar still too thin.
Reference pattern from Nico's fuel-price site: Bing AI Performance shows citations across ChatGPT / Copilot / Perplexity that GSC never surfaces. PMGS is likely already getting some — pull the report and screenshot.
Compare the May 12 baseline (4 hubs) against today. Even a small impressions bump is the validation we promised in Session 02. If 3 of 4 moved, the cluster pattern is provable.
Reach + reactions on the 4 posts. Less about virality, more about whether the "link in first comment" pattern is producing referral clicks back to PMGS case-study pages (check Analytics referral source).
Did Gayan re-cut the thumbnails? Quick check on the channel: are the 4 case-study thumbs now adding a second data point instead of duplicating the title? If yes, watch CTR over the next 14 days.
4 YouTube videos / month, batched in one half-day. Topic candidates from existing case studies + the 4 industry hubs. Editor (Sri Lanka FT) cuts the long-form. Don't chase view count — chase consistency. Volume teaches more than analysis.
Long-form 5-min video → CapCut Pro or GHL repurposing → TikTok + Instagram Reels + LinkedIn vertical. The GHL repurposing module is already paid for. Confirm the wiring with the editor; first repurpose batch should run end-of-week.
Each industry hub already embeds a YouTube case-study. Re-cut one as the new template: hook in first 10s, no intro, $X / lead overlay on thumbnail, pinned CTA comment, CTA link in description above the fold. This becomes the spec for the next 3.
Open Performance + URL Inspection side-by-side. Pull suburb URLs + the 4 hubs. Annotate the change vs May 12 baseline. This sets the tone for the rest of the session.
Walk every line of Section II live. Tick what shipped, flag what didn't, root-cause the blockers. The point isn't accountability theatre — it's making sure nothing fell off.
If suburb URLs still aren't indexed → URL Inspection live, check Rich Results Test, look for blocking patterns. If hubs aren't moving → is it backlink quality (PBN residue), or is the content depth still too generic vs Shout / Clearwater?
4 videos / month cadence. Editor confirmed in the loop. GHL repurpose wiring tested. First case-study re-cut to the new template (thumbnail / hook / CTA). Show Nico's TikTok funnel as the reference pattern.
Lock homework for the final session. Drop recap + Fathom by EOD. Confirm date for Session 05 (the program close-out).
Was due May 13. The recap page now exists at session-3-recap.html. Email + Fathom link to send before or during today's session.
Working JSON-LD for FAQPage + VideoObject + the four industry @types (MedicalBusiness / AutoDealer / ChildCare / OnlineStore). Astro / Next.js / WP variants. Bring this into the session as a deliverable.
Reference example for the YouTube + cluster wiring conversation. Especially relevant now that we're pivoting to the content engine — DTF Miami's intent-matrix is the model for how case-study videos plug into hub clusters.
1-pager Gayan can reuse for client work: GSC baseline → annotation → 14d / 21d re-read → Bing equivalent. PMGS will productise this for the $500-600/mo tradie package post-program; the doc should be reusable as-is.
The May 12 after-action · sitemap discovery · local upgrade pass
If the rebound shows, Session 05 becomes the productisation conversation: how Gayan packages this playbook into the $500-600/mo tradie offer post-program.